Customer Experience

Customer satisfaction is at the core of any business that provides a product or service. It takes 12 positive customer experiences to make up for one negative experience1. And as you can imagine, not many customers are willing to give businesses nowadays a second chance after a poor experience, with only one in five customers…

Almost 46% of companies report prioritising customer experience (CX) over areas such as the product and pricing thanks to its ability to fuel everything from your chances at customer retention to invaluable marketing tools like word of mouth. This highlights the importance of nailing your customer experience throughout your business in order to get the…